Case Study – Maximus Solutions

The Challenge

Maximus Solutions is a specialist construction recruitment agency providing talent ranging from tradespeople to senior site management. Founded by Frank Ashbee, an MD with 25 years of industry experience, the startup was built with a clear vision: to move away from high-pressure, short-term tactics and instead build a sustainable, team-led business that acts as a long-term partner to its clients.

To make this a reality, Frank needed a back-office and finance partner that mirrored his own values. He required a reputable provider that could offer more than just textbook services; he needed a reliable foundation that could withstand the inevitable pressures of a startup’s first year without the burden of extortionate fees or poor support.

The Solution

Maximus Solutions partnered with Workwell Outsourcing for a comprehensive 100% recruitment finance and back-office package. This collaboration was designed to function as an extension of the agency’s leadership team, providing both financial security and strategic guidance.

The solution encompassed:

• 100% Recruitment Finance: Funding both payroll and margin to ensure consistent cash flow from day one.
• Proactive Credit Management: Setting up appropriate credit insurance and bad-debt protection, including restricting trade with high-risk companies to safeguard the business.
• Full Back-Office Outsourcing: Handling invoice generation and credit control, freeing the founders to focus on business development.
• Executive-Level Support: Providing strategic advice to help Frank make informed executive decisions during critical growth phases.

The Result

Following a successful first year, Maximus Solutions has established a secure foothold in the London and South East markets. The partnership has provided Frank with the freedom to focus on scaling, with the agency now on track for 100% growth in year two.

With a clear roadmap toward a £10 million turnover within the next three years, Maximus is actively expanding its team and geographic reach. By adapting fees to match the agency’s growth and providing board-level insights, Workwell continues to ensure that Maximus Solutions remains a competitive and protected player in the UK construction sector.

Frank Ashbee, Managing Director of Maximus Solutions Ltd, said:

“I look at Workwell’s leadership not just as financing the company, but almost as part of the executive board too. They’re key to our growth, and I enjoy working closely with the team – I know they’re fully behind us with where we’re going. The solution worked from the outset, keeping our cash flowing and ensuring we operate in a protected environment.”